small- and medium-sized enterprises in green goods industries. We draw on the example of a project that analyzes indicators of innovation activities and strategies in 300 U.S. After providing a literature review of existing research that uses the Wayback Machine, we put forward a step-by-step description of how the analyst can design a research project using archived websites. In this paper, we provide a methodological resource for social scientists looking to expand their toolkit using unstructured web-based text, and in particular, with the Wayback Machine, to access historical website data. Websites offer an unobtrusive data source for developing and analyzing information about various types of social science phenomena.
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March 2023
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